“Natural winemaking” is one of the
wine world’s most prominent slogans. Its advocates favor grapes that are grown
sustainably with minimal fertilizer and wines made in a “non-interventionist”
way – that is, without new oak, which can overpower the flavor of the wine, and
with minimal sulfur, which helps preserve wine but can also be an easy way to
mask flaws in it. The natural winemaking crowd wants a product that expresses
“terroir,” the unique qualities of the precise place in which the wine was
made. Its bogeyman is mass-produced wine, particularly big reds with lots of
oak, from Yellow Tail at the low end to Bordeaux at the high end.
Natural winemaking is a subset of
the slow and organic food movements. Every ideology needs its popularizer, and
Michael Pollan filled that role for slow foodies with to his book The
Omnivore’s Dilemma. Behind Pollan lies
Edward Behr, who moved to Vermont in the early 1970s to become a carpenter and
in 1987 launched The Art of Eating,
a quarterly magazine devoted to the search for the truest possible ingredients
from vanilla to coffee to pork, which was the subject of a 1999 Behr essay that
moved Chipotle founder Steve Ells to source his meat from the most
agriculturally honest producers possible. In 1992, the Atlantic Monthly Press
published a collection of Behr’s essays, and coincidentally or not, over the
next generation various authors have produced a series of popular books focused
on a single foodstuff.
Behind Behr’s work and its progeny
is John McPhee’s 1967 essay Oranges,
about the fruit of that name and the juice produced from it. McPhee became most
famous for his books on geology and the environment, culminating in the 1998
book Annals of A Former World,
which won the Pulitzer Prize for non-fiction. Oranges is the third of McPhee’s 25 or so books and the
first to focus on the concerns that would dominate much of his writing. He
recorded a key inflection point in American agriculture and, while he was at
it, a consumer mentality against which today’s environmentally conscious eaters
are reacting.
Behr’s essays are often charming,
and it’s a shame there aren’t more of them in book form so that the reader can
track the development of his writing. Some of his best work comes in his
shortest essays, on bay leaves or sorrel or various kinds of mint (a biological
class that includes hyssop and lavender, we learn). Behr had read the classics
of food writing and cookery and placed himself squarely in that tradition with
the title of his quarterly, a nod to M.F.K. Fisher’s collection of that name.
“Don’t worry about thieving The Art of Eating,” she reassured him in a letter; “I think I thieved it too, because
it’s taken from something said by Brillat-Savarin, something about how men and
animals may eat, but very few of them know the art of it.”
Behr is among that select group. In
an age before bloggers posted photos and absurdly detailed descriptions of long
tasting menus at Michelin-starred restaurants, he knew that Paris chef Alain
Senderens favored a preparation of lobster with vanilla. He hunted down
ingredients all over the U.S., including the dried Greek oregano and sage sold
at Kalustyan’s on Lexington between 28th and 29th in
Manhattan. (He doesn’t mention the deli, though, purveyor of my favorite
sandwiches in New York.)
Behr is fundamentally an aesthete
rather than an environmentalist and a cook rather than a scientist, but his
obsessive focus on quality aligns him with the opponents of mass-produced food.
That orientation comes to the fore in his essay on pork, which has became
leaner in the 1990s as food companies sought to brand the meat as a healthy
alternative to chicken. Not only is such meat flavorless; the pigs from which
it comes are raised in an unnatural, unhealthy way that requires they be pumped
full of antibiotics and cooped up in buildings that generated a horrible smell
and immense amounts of waste, all to generate standardized food that gives no
joy to those who consume it.
Behr takes endless delight in the
diversity that comes with small-scale farming. He expresses the sentiment best
in the final paragraph of his essay “A Multiplicity of Apples,” where he
writes, “If you sample different varieties from one orchard to another, you
come to understand that an essential apple virtue is its unexpected variety of
flavor, its surprises from apple to apple, tree to tree, and especially from
year to year – produced largely by the imperfectly understood influences of
soil, cultural practices, climate, and weather. They are filters through which
the flavor of each variety is expressed. And, in fact, it is the surprises –
the unending variety, not only the high points – that goad you on.”
Variety is the enemy of the process
McPhee explores in Oranges. Florida
producers want their concentrate to taste the same from can to can to can. Even
in a motel in the heart of Florida orange country, a waitress tells McPhee,
customers want consistency. “Fresh is either too sour or too watery or too
something,” she tells him. “Frozen is the same every day. People want to know
what they’re getting.” They want
the same predictability in their fruit – no blood oranges, and oranges must be
that color, even though the ripe fruit may be completely green. Whole
processing plants are devoted to achieving that color after the oranges are
picked.
But most of the oranges grown in
Florida go into concentrate, and “an individual orange means nothing” in making
it. Instead of selling oranges, growers sell “pounds solid,” especially sugar,
as in the years to come Perdue will sell white rather than dark chicken meat
and Iowa farmers will be paid more to produce lean pork. “We are growing
chemicals now, not oranges,” one grower tells McPhee, a sentence that could
stand for the course of big agriculture generally after World War II, and for
the standardization of American life more broadly. Even in the mid-1960s McPhee
could write, “Gas stations, Burger Queens, and shopping centers so dominate the
towns of central Florida that the overall effect on a springtime visitor can be
that he is in Trenton during an August heat wave.”
Surprisingly to the modern reader, wealthier,
more educated consumers led the move to concentrate. “Farmers, craftsmen, and
laborers buy the least concentrate,” McPhee writes, while “doctors, dentists,
lawyers, and corporate executives are the heaviest consumers.” That
relationship has been inverted. People like Behr and Pollan have helped change
attitudes among the wealthy, while the ever-declining cost of industrialized
food has made obesity and diabetes serious public health problems in America.
The oenological debates about natural winemaking techniques often sound tinny
and intellectualized, but they mirror more serious issues elsewhere in the
world of food.